January is a good time to do some research into what did and did not work for your business in 2018. This will help you to identify some strategies for 2019. Analytics A good project to start with is with a Marketing Audit, here are a few suggestions to get you...
Our social media should be authentic and open to scrutiny – if we are authentic, our audience will see that, if not, of course our audiences will be cynical. A sad story that your community will identify with, is more likely to engage an audience, particularly when...
If you do not use a call to action in your social or digital marketing, you could be missing out on all sorts of opportunities. Make 2019 the year that you include calls to...
When I moved into Western Victoria in July one of the first things that I did after unpacking boxes was to search out businesses and contacts where there might be synergy with my business. I was surprised at how few businesses were on LinkedIn when I searched by...
How do you respond to negative online reviews? I have provided hundreds of workshops to business on social media. Each workshop has included discussion about responding to online reviews. I can’t think of a time that my advice has changed from: Always respond Never...
