Pinterest – the newest phase. Or is it?
It’s relatively new, but hardly a phase. Founded in 2010, by January 2012 it was reported to have more than 11 million unique visitors.
It works by users creating pinboards and pinning images to their boards, either from the web or uploaded from their computer. Like all social media you have followers and likers and people can re-pin your image (or pin) to their board.
There are heaps of business applications, although businesses who naturally have lots of images (tourism, arts, design and retails such as homewares, books, fashion) have a natural headstart.
Where possible, pin from your website and when people click on the pin, they can see the URL to your site.
Think about:
Pinboard competitions
Setting up a board that others can pin to as well
You can pin products (such as apparrel, and gifts) and include a price tag
Pin an infographic about your business sector (there are lots and lots of infographics on Pinterest)
Have a board featuring your best clients
Keep it beautiful and creative
A quick search on the web will leave you with millions of ideas on how to use Pinterest in business, this is just a quick overview.
A few tips on etiquette:
Keep the original URL in the link
State the source of the photo
Credit those whose images you are using
As with all the others – Enjoy yourself!

Pinterest Infographic